Product Manager
Digital Solutions 

Strategy & planning & relationship management

• To compile and share relevant and comprehensive market research, insights and customer & competitor intelligence to support the Marketing Manager and the Marketing Director to define the marketing strategy;
• To compose & implement the yearly therapy-based marketing plan & (pre)-launch plan with clear defined KPI’s (analysis, segmentation, targeting, positioning, strategy, marketing-mix, financial projection, implementation planning, campaign management, ...);
• To collaborate with international colleagues in search for new products/market opportunities;
• To draft monthly, quarterly reports on the progress of the activities and expenses based on objective parameters and pro-actively propose corrective actions if KPI’s are not met;
• To provide well-grounded forecasts to assure smooth logistics and supply;
• To build, maintain and strengthen the relationship & partnership with (inter)national key opinion leaders, patient associations, medical (inter)national societies and associations;
• Responsible for content & compliance to claims for the assigned therapy field
• Responsible for management of promotional/demo budget for the assigned therapy fields within the set budget;
• To secure brand alignment with the corporate identity;
• To extend B. Braun brand image (including Care organizations), increasing visibility and creating awareness in collaboration with marketing colleagues;
• To adhere to all company policies, procedures and business ethical codes, ensuring communication and implementation.

Internal collaboration

• To support and assist the sales force & care teams actively in order to steer the commercial direction of the organization;
• To develop undertake and follow up on inspirational product trainings/e-learnings/congresses for sales teams;
• To support the sales team actively, content-wise and in the field as product & therapy expert to respond to customer needs;
• To support the tender team in creating strong proposals and deliver robust and successful bid documents;
• To monitor & ensure the complete product life cycle in the assigned therapy fields;
• To collaborate with RA/QA for new registrations and if applicable price/reimbursement submissions;
• To act diligently and according to compliance guidelines by receiving, documenting & prompt forwarding of complaints/ADRs (Adversed Drug reactions).

Education/ProfessionaI experience

• Academic Bachelor in Science, Economics (Marketing) or equivalent by experience
• Minimum 2 years of marketing experience within the commercial and/or medical sector
• Experience within the health care environment is a major plus

Necessary skills & attitude

• Extensive analytical and planning skills
• Strong interaction, influencing & negotiation skills – commercial & financial acumen
• Eager for knowledge & documentation
• Presentation & persuasive communication skills
• Mature ability to interact and cooperate with COE, key supporting departments, cross-functional team members such as inter(national) Therapy Managers, Marketing Communication, Care Teams, Tender Team, RA/QA, Customer Care and Sales

Knowledge

• Professional IT literacy (MS Office)
• Excellent written and spoken French (when applicable), Dutch and English.
• Knowledge of strategic features and functionalities in the assigned therapy fields
• In-depth understanding of customer- and market dynamics and requirements
• Familiar with the legislative framework in the healthcare environment is a plus

Working environment
 

• Experience with complexity
• Experience in working in a matrix organization (cross-border with company HQ)